With large companies, like
Google and Facebook, taking wellness programs to extremes – and spending a
large chunk of money in the process — it can be difficult to understand
how the costs balance out for smaller businesses. With just a little digging,
though, it’s clear that employee wellness is a sound investment for even the
smallest of businesses.
At a small business,
employee wellness brings about a unique set of benefits. Yes, you could still
see a positive ROI, which is a great perk to wellness in any business. You
might also notice improved productivity, easier talent acquisition and
retention and an increase in brand recognition.
Perhaps you’ve heard about
all these great wellness benefits. Maybe you’re thinking of starting a wellness
program where you work. Or you might even be revamping a program you’ve already
implemented. Regardless, there are a few things you should know before diving
into a wellness strategy.
1. There’s no “right way.”
There really isn’t a
formal definition of “wellness program.” Your wellness program can include
anything from providing health education materials to bringing preventive
services into the workplace. There are a wide variety of things you can work
into your program, and it’s completely dependent upon your corporate culture
and goals.
Many people get caught up
in the idea that employee wellness needs to include crazy and expensive
wellness perks. That’s simply not true. Your program can be as robust or as
simple as you need it to be. Don’t get caught trying to find rules,
requirements or the right way to do wellness. None of those things exist.
2. Inclusivity is important.
One common misconception
about employee wellness is that it excludes people with existing health
conditions. Many people worry that wellness only works for people who are
already relatively healthy. If that’s the case in any wellness program, it’s
not being done right.
You can’t force employees
to participate in your wellness program, but you do need to make it accessible
to every employee at your company. If disabilities or health conditions are a
concern, plan for that and make adaptations to your wellness activities as
needed.
3. Adaptability is mandatory.
Like many corporate
strategies, a wellness program isn’t something you can plan and then forget
about. It needs to be a living, breathing strategy that changes as your company
changes. Be flexible.
Ultimately, employee
wellness should mesh seamlessly with your corporate culture. In a startup or
small business, that culture can change as you try to settle into your
industry, and develop your corporate identity. Let your wellness program be
adjusted according to your culture.
4. It’s actually working.
There’s no reason to be
skeptical about whether employee wellness is worth your effort. It is. And
there’s plenty of research to show it. In fact, according to a survey by
Kaiser/HRET, 59 percent of employers reported their programs actually
improved employee health. Similarly, wellness activities have been associated
with an eight percent increase in productivity.
The best way to tell if
wellness is working at your company is to be sure you build you program with
evaluation in mind. Obviously you’ll have measures to track your direct ROI – just
as you would with any new business investment. You can also track things like
biometric health results, productivity and employee satisfaction year-over-year
(YoY) to determine the longer term impacts your program is having.
5. You’re not alone.
A majority of companies
have begun to think about employee wellness as a business strategy. While the
percentage of smaller businesses that have actually begun
implementing wellness programs remains fairly low, few small
business owners dispute the idea that a wellness program would be good for
their bottom line.
Increasingly positive
attitudes toward employee wellness suggest a coming surge of wellness program
implementation. Staying ahead of that surge can help give your business an edge
and one added benefit. Being an early adopter of employee wellness allows you
to differentiate your business from others in your corporate space in regards
to both public image and recruitment of talented employees.
Starting a wellness
program is a great way for a small business to invest in both its workforce and
its bottom line. Getting started with employee wellness can seem overwhelming
or confusing, especially when it comes to scaling down the large,
expensive wellness programs that are often thrust into the public eye.
If you’re considering
wellness where you work, or trying to get a program started, you’ve made an
excellent first step. Keep gathering information and building a program that
works for you, your employees and your company.
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